ABOUT ME
Beautifying the mundane since '98
To me, design is blurring the line between work and play.
With over half a decade of experience, paired with a master’s degree in Creative Direction for Fashion Media from Condé Nast College of Fashion and Design, London, I’ve had the privilege of crafting visual identities for a global clientele across India, the UAE, and Europe.
I delve into the nuances of design, trend analysis, and consumer psychology to ensure your brand captivates the right audience. My relentless curiosity for culture and innovation ensures that each design I create is both timeless and forward-thinking.
Let's just say, I have an unquenchable thirst for novelty, and it shows in every project I take on.
MY DESIGN PHILOSOPHY
Design, much like a bouquet of flowers, is about balance, detail, and thoughtfulness.
Every brand identity I create is like arranging a bouquet—each element, from typography to colour, is chosen with care, combining the simple with the sublime to craft something evocative, exuberant, and emotive. A flower may seem ordinary, but when part of a thoughtfully crafted bouquet, it becomes extraordinary—something that brightens your day and leaves a lasting impression. This is how I approach design: I take the everyday elements and craft them into a brand identity that resonates, evoking desire and creating an unforgettable presence.
Just like a flower bouquet can bring elegance to the mundane, my design philosophy turns even the smallest details into moments of beauty, ensuring that each brand I touch leaves a lasting impression.
Simple, yet beautiful enough to make your day.
